Working the Winter Break with Kids

It’s mid-week of Winter Break for NY schools, and time again to balance work and play in the best possible way. And to help us along, there are options galore: music camps, sports camps, arts & crafts classes, week-long “party” camp… to these I say “no thanks.”

Winter Break offers quality time with the kids that you’ll never have again. Time to watch them as they grow beautifully, articulate perfectly, wrestle with the puppy and enjoy playtime and books. 

It’s a time to just “be.”

For many of us, it’s also full-speed-ahead in business. At Abelson Group, we worked on President’s Day. With many of our clients conducting business globally, we need to be always-on. And our flex-work model offers employees the choice of working in the office or at home.

If given this choice, how do you balance kids and work during Winter Break? You just do it. We know many of our clients and colleagues face the same challenges. Our advice to them: don’t miss these precious times. Work and play. Just do it!

Jennifer Schenberg.

MWC 2011 Preview: It’s all about speed-to-market and mobile user experience.

It’s a crazy-busy Q1 2011 at Abelson Group, coming off of an eventful CES, bringing us right back into the mix at Mobile World Congress in Barcelona next week.

This year, we’re seeing emerging themes around 1.) bringing new services to market globally, instantly 2.) enriching user experience right on the idle screen 3.) HTML5 features are hot.

Quick summary of news:

  1. BroadHop experiences 80% financial growth in 2010, shatters  industry benchmark for scalability and flexibility for policy management, and announces 12 new customer wins.
  2. mPortal is chosen by Cox Communications to develop a branded user experience for Cox Wireless subscribers, right on the idle screen.
  3. Movial is demoing  the latest HTML5 features on its Qt WebKit-based IXS Browser, which provides intuitive browsing and rich media experiences on connected Linux based devices. Visit the Qt Development Frameworks stand 1E44 in Hall 1.

More news to come for #MWC2011!

Jennifer Schenberg.

2010: Hard Work & Growth; 2011: Exciting Changes.

We at Abelson Group are signing off on another important year — as we continue to deepen and expand our expertise beyond telecom and B2B technology, and into additional growth areas like digital entertainment, clean/green technology, and consumer safety.

From global sourcing across the US, Asia and Europe and nearshoring in Latin America, to the debate around Net Neutrality, this year’s hottest movies, electric cars and a retail rebound… we’ve developed a lot of stories, defined trends (on behalf of our clients), and grown a lot as a firm and as professionals.

2010 has been an exciting year. As our thoughts move to 2011, we look forward to strengthening our relationships, helping our clients reach their goals and making a difference.

2011 will bring change, positive growth and expanded expertise that will keep our team, and yours, educated and engaged. Thanks go out to all of our friends, for the wonderful referrals and continued support as we enter year 8! And thanks go out to our dear clients, especially those that have been with us for more than 3 years, hired us multiple times and offered numerous referrals. Most importantly, thank you John Angelo and Ilona Mohacsi, my two partners in success. It’s your amazing talent, drive and passion that keep our teams running smoothly and our relationships closely connected.

Happy New Year and God Bless!

Jennifer Abelson.

Driving the Economic Opportunity for Mobile Advertisers and Networks

With nearly 5 million smartphone users this year in South Korea, the country’s leading digital advertising network chose GoldSpot Media to help it power and manage its clients’ rich media and video advertising campaigns.
The reason? According to KT-mhows President and CEO Kim Gye Seong: “…because it (MiSpot) is the only end-to-end solution that enables us to create ad campaigns once and deliver them everywhere across all smartphones and tablets.”
MiSpot addresses the desire for mobile rich media ad standardization, and the demand for ease of ad unit creation and monetization — as the company continues to expand with partnerships and customers around the world. And with the introduction of the ORMMA project (Open Rich Media Mobile Advertising), which is being evaluated by the MMA, and other mobile ad and application solution innovations on the horizon, there’s no denying the growing interest in rich media and video advertising in mobile…

A Princess Movie for Boys?

Yes. According to yesterday’s Christian Science Monitor, “Disney’s Rapunzel tale, ‘Tangled,’ was the No. 1 movie in the US last week, surprisingly beating ‘Harry Potter and the Deathly Hallows, Part 1′ by mixing the studio’s old-school princess formula with a dash of action appeal for boys.”
But really, a princess movie for boys? Yes — taking the princess motif out out of the title, and adding a lot of action is what attracts the young boy demographic. This balance of tradition with the newer tastes kids have today obviously worked, while moving away just a bit more from the “princessy” and beauty themes. Movies.com (client) added that “the visual style – particularly the use of 3D – also supports the more boy-friendly take… they’ve done a good job of figuring out how to give boys that extra push they need sometimes.”
I expected just another princess movie, and was shocked at how different and appealing the story was. My girls loved it — it was definitely a more “empowering” story for little girls, vs the traditional “someday my prince will come.”

Black Friday Update: Security Way Up, Shoppers Cautious & Courteous

Black Friday kicks off with today’s New York Times piece “For Retailers, Black Friday Expectations Are High.” In the artcile, Tensator Group’s (client) US GM, Bill Vetter talks crowd control and taking the anxiety out of the shopping experience with single-file line efficiency at the registers.
At 6:30 a.m., the crowds were already out, as I hit the local Walmart, Target, Kohl’s and Home Goods. The big discount retailers definitely drew in the crowds, centered mainly around electronics. Security was up, with more Tensabarriers, signage, and secuirty guards throughout the stores’ “hot spots.” By 8:30 a.m., things hadn’t died down yet, as I left for the Tanger Outlets. I didn’t see any “door busters” — by then I was probably too late, but the stores were staffed up, with the Christmas music blasting, and the crowds still pouring in. Finally… I felt that shoppers itch.
Three hours and several hundred dollars later, I’m safe, back in the office, after an incident-free, rather efficient shopping trip.
Not bad for Black Friday — still, it’s only 11:24 a.m.

Cyber Monday surprises?

Holiday shopping yet? I’ll admit, I’ve hit the mall — but come back with nothing. I need some Holiday motivation. Decorations and music, sans the insanity. This week, Lawrence, a Tensator Group company, is commenting on what to expect from retailers on Black Friday. So far, I’ve got the free Dunkin Donuts coffee offer, but looking for more!

What’s happening this Holiday Week @ Abelson Group? We’re still talking about Holiday blockbuster movie season, reporting results on this Harry Potter weekend, speaking with The New York Times about Black Friday, interviewing experts about the automotive industry’s perspective on Electronic Vehicle trends (for 2011 and beyond), and talking tech and user experience with wireless experts and influencers.

Busy week we’re squeezing into three days.

PS: Anyone running a Turkey Trot? I am. Got to make room for all that Thanksgiving goodness. Happy Turkey Day!

Join us next week for a CableFax Webinar on “Turning Crisis into Opportunity”

Next Tuesday, Nov. 16, I’ve been invited to speak as an expert on the CableFax Webinar: “Turning a Cable Crisis into Opportunity.” We’ll address how social media and word-of-mouth influences have changed the game in managing crises, and how service providers and content providers should proactively address their communities to prevent crises from escalating to unmanageable levels.

Webinar details here: http://www.cablefax.com/cfp/webinars/2010_nov16.html

Over the years Abelson Group has worked with a number of service providers and content companies, providing them with strategies for communicating openly and honestly with their audiences, as well as handling crises that arise from social influence, hedge fund activism and disaster-related events. From floods and hurricanes to bill shock, and “slamming,” we’ve spoken to a lot of concerned consumers and businesses about dealing with actual service or customer service-related issues. And with social influence on the rise, crisis management preparedness is more important than ever. We’ll be speaking about the importance of audience engagement in crisis communication. We’d love to have you join us next Tuesday!

As always, feel free to contact me with any questions at jennifer@abelsongroup.com

Let it Snow… It’s Holiday Shopping Season

At Abelson Group, we’re definitely excited about the Holiday shopping season and have a lot to talk about.

From important crowd control products that keep shoppers safe and queue management solutions that keep shoppers in line and happy — to mobile ad promotions that help “ring in the Holidays,” and digital innovators that help us enjoy ”social shopping” to find what we need — in stores and online. Seasonal promotions can be powerful, and we look forward to seeing inspiring email campaigns, mobile promotions and social shopping opportunities as we get closer to black Friday.

PS: It’s really snowing in New York right now.

@ Ad:Tech NY – Mobile is Past the Tipping Point.

Mobile advertising and marketing is past the tipping point, according to digital marketing expert eMarketer. Check out their new report: http://www.emarketer.com/Report.aspx?code=emarketer_2000703

The report analyzes mobile ad spend, the market outlook and most importantly, what mobile ad formats are available to marketers and which are most effective. That’s where GoldSpot Media comes in, with this week’s announcement at Ad:Tech: “A 360 Mobile Ad Solution” offering marketers rich media and video ad formats for immediate display on the mobile Web and in mobile applications.

Stop by GoldSpot Media’s booth # 1358, and experience two new mobile video ad formats, interstitial and banner, which GoldSpot integrated into Audi’s new mobile video ad campaign for the launch of their A1 vehicle model.

Our Ad:Tech show news: http://goldspotmedia.com/pdf/miSpot_Product_Release.pdf, http://goldspotmedia.com/pdf/TAPTAP_Networks_-%20_Interstitial_Video.pdf

John and I are at the show and look forward to seeing you there!