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| Abelson Group is a full service agency with an integrated public relations and marketing approach. Every program we develop is customized to achieve optimal business and marketing goals. We develop the right message and communicate that to all of your constituents -- from key press and analysts, to customers, employees, business partners and shareholders. Unlike other firms, Abelson Group integrates marketing programs and activities as needed to drive successful integrated strategies to boost visibility, momentum and mindshare. We focus on two markets: Technology and Telecommunications. | |
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| Public Relations
Branding, positioning and message development, company and product launches, PR strategy and planning, crisis communications, business, consumer, technology and industry media relations, industry analyst relations, media results measurement |
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| Speakers Bureau
Global events database management, crafting speaker strategy, identifying key subject matter experts and spokespersons across the organization, managing executive schedules, crafting customized speaker abstracts, pitching and securing speaking opportunities, proposing panels, securing keynotes and generating executive profiles for speaker invitations |
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| Awards Program
Global awards database management, pitching and securing corporate, executive or product/service awards, researching opportunities that rank company cultural, leadership, innovation, best products and financial success |
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| Events Marketing
Strategy for conferences and tradeshows, Events database management, securing networking and exhibitor opportunities at a discount, managing full-service event coordination, including all logistics from booth setup/tear down and storage, to venue lighting, Internet access, carpeting, plants as well as promotional materials, themed giveaways and custom collaterals |
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| Media and Analyst Tours
Strategy for influencer tour, including determination of location(s), executive spokespersons and themes, pitching and securing on-site or satellite interviews with leading reporters and analysts, preparation and review of detailed briefing books and staffing each meeting |
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| Blogger Relations
Identifying highly influential blogs and customer/partner blogs to cultivate mindshare through engagement and commentary, develop awareness for and launch blog sites, interact in key influencer blogs (press and analysts) for editorial coverage, trends and ideas |
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| Writing
Copy strategy across all communications mediums, content development, editing and approvals for websites, datasheets, collateral, brochures, byline articles, opinion editorials, biographies, fact sheets and the related |
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| Executive Communications
One-on-one executive communications training on messaging/positioning, branding values and communicating to different audiences, pitching and securing interviews designed to elevate executive profiles on topics concerning economics, industry issues, academics, technology and culture |
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| Media Training
One-on-one spokesperson media training for TV, Radio and/or print interviews, including message training, on-camera scenarios, interview role-playing, a series of issues-based Q&As and a final tape of the session with feedback for improvements |
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| Market Research
In-depth insight into market trends, competitive positioning and recent news, real-time influencer perceptions, analysis of SWOT, obstacles, challenges, pain points, development or review of value propositions that resonate with prospective buyers |
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| Marketing
Strategic branding, visual ID, product and company naming, market development and competitive analysis, corporate and product value proposition development, market positioning vis a vis potential partners and customers, overall marketing plans to address tactical execution, including direct marketing, lead generation, event marketing, email and viral marketing, interactive marketing, grassroots events, focus groups, program metrics and measurement |
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| Global Communications
International strategy and execution on a market-by-market basis, driven out of the UK, including all of the programs listed above |
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